1. Embrace integrity in life and in business.
2. Be dedicated to personal and professional excellence.
3. Work hard. Work together.
4. Empower others to grow.
5. Communicate with clarity and empathy.
6. Build lasting relationships around trust and reliability.
7. Treat others with respect.
8. Be courteous. Stay humble.
9. Take risks.
10. Love what you do and enjoy the journey.